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An e-note from Russ Bloxom

...(continued from main page) ...  If Ben Laurie is coming...we'll be there.  He and I go back to old Air Force Reserve days and haven't seen him since!
 
Question:  Does anyone know the whereabouts of BRUCE HAYES, the popular morning drive jock on Mighty 1190, KLIF, from the late '50s?  He was my DJ idol (Sorry Ron Chapman) when I was trying to get into radio.
 
Also remember listening to Porter doing live 'JZ reports from the Waco tornado. Hearing another of my favorites, Jerry Hahn, on KXOL interviewing the winning football team as a "spot news" remote at Farrington Field Friday nights was "neat" too! Wow! And, newsman (John?) Hightower there was a trailblazer, too, showing the way for Roy Eaton and Bruce Neal. 
 
I was in awe as a wanna-be at McLean Junior High. I practiced "announcing" on a used WIRE tape recorder in my bedroom.  When the wire broke, or you wanted to make a crude edit, you simply tied the two ends together.
 
I started in radio when I was 17 and a junior at Paschal High School with encouragement from speech teacher Miriam Todd.  Got on at KCLE in Cleburne in 1956, thanks to owner George Marti, three years before moving to the "Big City."
 
It might have been sooner but Marti didn't fire me. My performance as a 17-year-old disc jockey must have been amusing.  He's still laughing from the night I locked myself out of the station while a 45rpm of "Moonglow, Theme From Picnic" was playing on the turntable.  Alone in the station, I had stepped outside to...look at the MOON! Unsure how many times listeners heard the scratch of the needle at the end of the song...cha-cha, cha-cha, cha-cha!
 
Back on KLIF, Bruce Hayes had a voice like the Lone Ranger's Clayton Moore and manged to flirt with some "Blue Radio" one-liners (raunchy for then) that cracked me up going down the highway! 

 Russ Bloxon

(The following text is taken from an e-mail to a friend who informed Russ of the passing of Gene Ashcraft)

Yes. Class act guy. His "on air" name was Gene Craft. Gene & his wife doubled with Sanda and me a few times.  We got along well. Had not been in contact for years, unfortunately.  Regardless, it saddens me because such a friend experienced an important time in our '20s together when we were in radio.  When I heard of his death, it brought back these memories...
 
Gene was doing the midnight to dawn news shift at KXOL in 1961 when I joined the station, a 24-hour top 40 music-celebrity DJ-news operation.  I assumed his old shift and he moved to 4pm to midnight slot.  The new guys with little if any news reporting experience started on the graveyard shift for all the obvious reasons.
 
With a couple of years more experience than I,  Gene was helpful in me going from DJ & "rip-n-read the news" announcer to one who specialized in field covering the news, reporting it instantly and writing it hourly under pressure of live radio and clock deadlines (all hopefully accomplished without mistakes or MISSING stories!)
 
In the '60s, there was all this, the job expectations and the pressure of market competition, live and hourly, especially at a station that had on-the-scene mobile news reporting 24 hours a day.  KXOL took it seriously and I was in awe...and scared! But, that's where I gained first experience as a fulltime news reporter.
 
Under Fletcher's leadership, his news staff, including Gene, news director Roy Eaton, assistant news director Bruce Neal and the others, taught me how to cover, write and report the news in the real world after previous radio jobs and graduating from TCU with a degree in speech and minor in radio-tv-film!
 
KXOL had four red and white mobile units with whip antennas, big spotlights, and a big amber revolving bubble light on their roofs!
 
 A red phone in the newsroom was our "hotline," an unlisted telephone number (unlisted phone number? Who had those then?) and we gave out the number only to police agencies, etc, and news junkies who could talk us "news tips" 24 hours a day. It worked and helped to be first on the air with stories, beating the others.
 
SIDEBAR: 
 
When we rushed to a spot news event, shootings, major car wrecks, robberies, drownings, plane crashes, murders, fires, fire deaths, dead bodies, etc., other reporters were always there...from other radio stations, newspapers and TV.
Bob Schieffer, now of CBS News where's he been for 40-plus years, had worked at KXOL before my arrival.  He went on to work for the Star-Telegram.  His mentor, Phil Record, who still writes some for the paper, taught him to always wear a hat, like police detectives still did then.
 
With crowds at a crime scene, Schieffer and his hat often blended in with the investigating detectives.  Sometimes, they might not know him but assumed he was one of them or from another official agency.  The tactic posed the opportunity of getting confidential police information, or even better, good, straight quotes from victims or witnesses, who talked openingly and easily while also assuming Schieffer was anybody...but a reporter!
 
Back at KXOL when we did the newscast from the live newsroom, the listener could hear the old newswires typing away in the background. We had four machines, AP, UPI and some independents.  Also had an old military radar for checking weather! 
 
And, at the desk by the microphone where we read the news, we had an electronic buzzer with two knobs that emitted electronic signals on the air when the mike was hot. One, a spaced sound, ding, ding, ding for bulletins only...the other signal was faster like a machine-gun for regular news.  All newscasts were recorded for station liability protection mostly.
 
On the day of the Kennedy assassination, most station staffers had gone to lunch after we had covered Kennedy's departure from Fort Worth.  I had followed the motorcade from Hotel Texas to Carswell, doing news reports from my unit.
 
Some of our other reporters were on base so I dropped away from the motorcade at the gate, returned to the station to do regular newscasts during the lunch period.   It was about 12:30pm.  I ripped the AP bulletin off the wire, interrupted music programming and read the report that Kennedy had been shot. Before I started, the electronic signal, ding, ding, ding, was unknowingly sounded 12 times before I started reading the thing.  I guess I momentarily was stunned and didn't really want to read it...but I did. Then, I was assigned to rush to Dallas in one of our units and I did broadcasts outside Parkland Hospital where JFK was taken. Back in Fort Worth, I also read the bulletin about Oswald being shot by Ruby four days later.   
 
Other salesmen, engineers and the station owner, Earle Fletcher UNIT 6, also had two-way mobile radios in their personal cars.  (When the deep, raspy voice UNIT 6 called into the newsroom, your heart always jumped a beat because it was Boss Fletcher.  You especially got nervous if he called in right after you had done the "on the hour" newscast! Had you screwed up and done something he didn't like? Was he going to fire you by two-way radio?  Fletcher had that kind of image and control!
 
When there was a major disaster-type story--tornado, JFK assassination, plane crash, (several at Carswell AFB), large fires, etc-- the UNMARKED personal cars of the staffers could be brought into play for extensive instant air coverage utilizing the entire news staff AND SOMETIMES even the salesmen, engineers and yes, Fletcher, too!
 
No other station in Tarrant County, including arch rival KFJZ radio and the TV stations, had that kind of capability and technology in the '60s! 
 
Dallas' "Mighty 1190," KLIF (where Ron Chapman became a name) probably did not even have that capability although it was the regional audience leader in top 40 radio-news at the time.
 
At one time, our standard close on a spot news story was..."Russ Bloxom reporting KXOL radio news, the station that pioneered and developed on the scene news coverage in the great Southwest!"   (I still get goose bumps when I recite it 40+ years later!)  
 
Such on-air "billboarding" as we called self-promotion, the gadgets, the extensive equipment (expensive in that day), the big staff of reporters, some changing of their names to sound better on the air, their "top-dollar" salaries for then, classy, sharp secretaries well dressed in heels, TWO staff radio engineers, etc., all were the brainchild and commitment of Fletcher, a Fort Worth version of Gordon McLendon, owner and promoter of KLIF.
 
Gordon was smoother and did more air work because he had been a regular announcer in earlier years. But, Fletcher had just as much "radio savy" for being a successful businessman in such a highly-competitive industry.
 
Gene Ashcraft and I experienced all that those years at KXOL. We learned on Fletcher's money how to be good news reporters and clean gentlemen on the air and in public (we had to wear white shirts, tie and coat at work.)  Those red and white mobile units were washed each time after a rain or whenever they got dirty!
 
Fletcher refused to allow the mention of any profanity on the air.  Such words as "hell, damn and butt" were off limits. Second reference to the President in news reports was always, "Mr."
 
Fletcher demanded we never use the word, "advise," but "suggest" instead when alerting listeners to traffic problems or emergency situations.  He said, "We don't give people advice."
 
And, he espoused one prime adage: "It's the goddamn little things that kill you." This was in reference to on-air mistakes that riled listeners or created public relations' nightmares. Fletcher's golden rule for being a success in the radio business was: "Sell the excitement." It still applies today in the media and entertainment industries!     
 
In retrospect, Gene and my jobs were a privilege, thanks to "Fletch," as we reverently called him. Unknowingly, the 6 years of experience I gained at KXOL and Fletcher's expectations of his employees as honest, well-groomed professional individuals as representatives of his station would give me the tools and credentials necessary to make my big transition from a radio news reporter to an on-camera newscaster-field reporter in television in 1967.
 
Well, you did ask if I worked with Gene!  

                                                                               Russ Bloxom

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